The seventh art is in crisis lately due to too many films with superheroes, uninspired films and above all the arrival of streaming services
From its invention to the present day, cinema has remained one of the most spectacular and engaging forms of entertainment in human history. The ‘seventh art’ has definitely evolved since the time of the Lumiere brothers, becoming more and more spectacular and involving an increasingly large slice of the public.
Until a few years ago, families, couples and groups of friends went to the cinema even more than once a week to see the masterpieces of international cinema and those of the Hollywood film industry. Of course, a lot has changed with the arrival of computer graphics which succeeded in replacing special effects, transforming the mechanized papier-mâché creatures of our Carlo Rambaldi into three-dimensional digital models.
The genre that is the most popular
Even the theme of the films has changed, if before we were used to a great variety of genres made by very skilled directors and played by equally good actors, now it seems that the only films capable of attracting the masses are the so-called Marvel and DC cinecomics.
Loved and hated, these films based on the superheroes of the two different publishers tell entire sagas and universes that span multiple films, following a continuity similar to that of the comics from which they are drawn.
In a recent interview, director Terry Gilliam, famous for films like Fear and Loathing in Las Vegas, expressed his disappointment with this genre. According to him it is absurd that people adore the feats of superheroes fruit of the imagination, instead of preferring films where the protagonists are simple humans with whom it is easier to emotionally connect. However, he confessed that he liked the latest film in the Avengers series, but probably only because he saw the excellent Josh Brolin in the role of the Machiavellian Thanos.
It is therefore difficult to resist the charm of cinecomics and men in tights, also because they are still very pleasant products to watch, the classic films where you turn off your brain and have fun following the stories of the various characters. One of the strengths of these films are undoubtedly the very high level actors who, convinced by dizzying wages, decide to wear tights.
Technology applied to cinema
But cinema as we know it, even with modern superheroes saving the world in the best theaters every year, could come to an end. The most loyal will never believe these words, but just think of the new technologies that are increasingly gaining ground to definitively enter our lives.
Think of 4K televisions, these new ultra-flat devices capable of reaching the highest resolutions on the market. UHD TVs are becoming more and more affordable, thanks to manufacturers who manage to find ways to save on components and significantly lower prices. Soon they will completely replace the HD ones, already revolutionary in themselves. Flat screens of 50 or 60 inches take up very little space thanks to their shape which also allows them to be installed on the wall without much effort. Combined with a nice sofa they can really bring home a cinema-like experience.
And the surround? How to bring the immersive sound of Dolby Surround or the latest Dolby Atmos technologies into your living room? Simple, just buy a 5.1 or 2.1 home theater system. If before a Home Theater system was a luxury that few could afford, now there are many brands that do their utmost to create speaker and subwoofer kits with more affordable prices. Of course, the less expensive ones will not really express excellent sound quality, but it will always be better than that proposed by the integrated speakers of flat screen televisions, usually very poor.
The living room… cinematic
And so, with a giant 60-inch television and home theater system , we didn’t bring the cinema directly to our home? The most demanding can also find very high definition projectors on the market that can be easily connected to Blu-Ray players, consoles and more.
Once you have set up a living room with these devices, you will certainly no longer feel the need to get up from the sofa and pay for a ticket. But you say: it is at the cinema that the most beautiful new films are seen.
That too has changed, thanks to on-demand services like Netflix. Starting out as an e-commerce company for VHS and DVD, Netflix has grown into one of the largest streaming companies in the entertainment industry. By grabbing the most popular TV series, Netflix has managed to gain the attention of many users who subscribe to the service by being able to enjoy a huge selection of series and films. The low subscription costs entice you to subscribe, and many producers, directors and actors present their films directly on Netflix.
For this reason, cinemas are suffering a lot. On the other hand, just think of the most recent film produced by the famous director Kathryn Bigelow with Ben Affleck and Charlie Hunnam entitled Triple Frontier, or maybe some other Oscar nominated films such as Hell or High Water with Chris Pine and Tommy Lee Jones and Rome by Alfonso Cuaron.
In addition to the exclusives, Netflix offers a good library of films, including animated ones, among which you can also find masterpieces.
The fate of cinema
So how will the cinema be able to recover and definitively return to its homeland, that is the cinema? It will probably no longer be possible, now we live in an era where the user has full control of entertainment and wants to choose what to see without any restrictions. Younger people especially accustomed from an early age to new technological devices will hardly tolerate the thought of having to put up with two hours of film at the cinema, without being able to change the program at will if they do not find it interesting.
The experience of the room, however, the watching of a good movie and the sharing of emotions together with many other known and unknown people cannot be emulated, but unfortunately it is apparently destined to disappear slowly.