3D technology experienced its hype ten years ago. At that time, Avatar came to the cinemas and showed new realities with the 3D images that were to be commercialized from that point on.
Both filmmakers and television manufacturers wanted to profit from the new trend. Cinema tickets shot up in 3D productions and TVs that were 3D capable sometimes cost a fortune. However, the first uncertainties on the TV market were already evident two years ago.
This year, most manufacturers now agree: the technology is no longer lucrative and is also not attractive to buyers. Where does this sudden change come from and which technologies are still worth investing in? You can find out in our new article.
Several manufacturers give up
Samsung and other manufacturers such as Philips gave up 3D functionality in their new models last year and focused on other technologies that appear to be future-proof. This year the TV giants Sony and LG are also following suit and say: Ade 3D!
At the Consumer Electronics Show 2017 (CES) in Las Vegas, the search for new 3D-capable models was unsuccessful. LG’s head of product development, Tim Alessi, formulates his statement on the subject in a relatively matter-of-fact way: “The 3D capability was never generally received with open arms by the industry.” In addition, buyers would rarely mention this extra as a reason to buy. And only for a “nice gadget” is the significant additional effort and the investment in production too high.
3D technology is especially in the lower price ranges of TV setssimply unprofitable. Even if cinema films continue to be shot in 3D, the concept has finally been exhausted in the television landscape. While in cinema the high ticket prices can always be justified with the same quality and the cinema experience on huge screens, in the television sector there are various factors that can lead to success or to an absolute flop.
What are the reasons?
So there is not only one decisive reason why the technology is hardly popular with the industrial side. Because customers could only rely on the optimal 3D enjoyment in the premium classes and critical voices were getting louder, this extra disappeared after a relatively short boom from the low-price devices. So if you wanted to experience high quality 3D strips, you had to spend 4,000, 5,000 or even a two-digit sum for good TV sets.
In addition, TVs with 30 inches or less were not really suitable for the use of 3D technology. To really achieve a three-dimensional experience, the devices had to be as large as possible . More expensive, bigger, more exclusive – The commercial aspect for the manufacturers became less and less interesting.
Another reason for 3D extinction is the aforementioned cost point , which not only applies to the devices themselves, but also to film productions. The consumer naturally feels this clearly. A 3D Blu-ray Disc may cost twice as much as the standard Full HD version . Not many people treat themselves to this luxury and the filmmakers are left with the expensive production costs.
A big minus are the partly badly fitting and too expensive 3D glasses , which you have to buy in addition to the expensive device. A movie night with your best friends or family can be unaffordable if you consider that good glasses can cost 50 euros.
Why 4K and HDR are on the rise
Technologies such as Ultra HD and HDR , on the other hand, celebrate success with all manufacturers and continue to develop. Ultra HD or 4K means lots of pixels. To be exact, the number of pixels at 8 million is four times as large as that of the predecessor HD. The resolution is 1920 x 3840 pixels. But as we know, the number of pixels is never solely responsible for the quality of the image. But in the first step you can see more details.
However, the quality of the pixels themselves has changed very little in recent years. This is where the High Dynamic Range (HDR) technology comes into play. That is a measure that actually affects the quality of each color pixelaims.
First and foremost, HDR ensures a higher contrast and makes very strongly or very weakly exposed pixels more visible. In plain language: You can recognize Batman down to the smallest detail, even when shooting at night. While the usual brightness gradation for HD was previously 256 per color channel, HDR 1000 gradations are possible . If you want to buy a TV with HDR function, you do not have to fear that this is just an advertising stunt that should attract customers. The 4K HDR technology actually lets the images shine in new splendor and offers more details for the eye.